This is Zeszut’s fourth time at the helm, and she gathered an impressive founding team that includes Annie’s co-founder and former president Deb Churchill Luster Paul Earle, former Kraft brand executive, founder of Earle & Co and faculty member at Northwestern's Kellogg School of Management and actress Gal Gadot. It has been a fun opportunity to disrupt everything.” We see product differentiation and other flavors targeting adults.

“One important part is that existing competitors in mac and cheese think it is for kids, and our experience and data shows that everyone likes it. “There is product and branding innovation here, too,” she added. The food is high on the list of comfort foods, but has been advertised specifically to children for decades, despite the fact that 59% of adults eat at least one noodle dish each week, Gooder Foods co-founder and CEO Jennifer Zeszut told TechCrunch.

New macaroni and cheese brand Goodles launched Tuesday after its parent company, Gooder Foods, raised $6.4 million to carve out a niche in the $4.4 billion dry noodles category.

Grown up mac and cheese noodles and co